ABOUT US

We’re a couple who’ve lived a little, travelled far, and never stopped chasing beauty—in the world around us, and in the people we design for.

Over the years, we’ve explored the winding streets of Paris, the artisanal markets of Italy, and the tucked-away charm of small European towns. Through all those travels, one idea kept coming back to us: real style should be effortless, timeless, and made for everyday life.

Now, with years of experience behind us and a love for thoughtful design, we created Fern & Tide—a brand dedicated to men and women who appreciate comfort, quality, and quiet elegance. People who still want to look and feel good, but on their own terms.

We design with intention: flattering cuts, relaxed fits, soft textures, and prints that feel joyful and expressive. It's fashion you can move in, unwind in, and feel like yourself in—wherever the day takes you.

Fern & Tide is our way of sharing something meaningful with others—clothing that feels considered, personal, and lasting. Thank you for being here with us. It means the world.

With gratitude,
Harvey & Louisa